Imagine you own a restaurant, and you have a good customer response. But, wait a minute; we heard that you don’t know marketing ideas to grow your restaurant. Marketing ideas are the backbone of any business, especially food businesses. You can grow through social media sites, contact famous bloggers and favour them so that they grow your restaurant. You can improve your google ratings, reviews and stick the best feedbacks to your wall, moreover, your restaurant can expand through online marketing opportunities.
So what are some best marketing ideas to copy and incorporate into your strategies? Well here are some of the best ideas:
Email Marketing
Once you learn the ropes, it’ll be facile to climb up the hill. Email marketing works well if you have an enthusiastic person on board who sends emails to your previous customers. These e-mails contain new dishes, changes in information about the restaurant, new deals, or any promotions.
You can set up email marketing according to customer data; for example, if someone consumer visits you thrive a week, you would most likely send him/her mails and get his/her attention. Email marketing is used by many famous brands around the world and is thought to be one of the best marketing ideas.
Working on Presentation of Food
We all are aware of Instagram. Ain’t we? Your restaurant can take a chance to grow their business by the ostentation of their dishes, how well they are cooked/baked and how well they are recognized by people.
You can present your dish attractively, in an appealing way, that no foodie remains safe from mouth-watering pictures or short videos of that super delicious food. Instagram can make you viral with these pictures of your dishes and this way you can trend your business for free.
Coupons and Discount campaigns
Everyone loves discounts, gifts, and coupons, and some. One of the effective marketing ideas to grow your restaurant business is to bring out new deals with discounts and coupons. For example, BOGOF (buy one, get one free) and discount or gift vouchers. These can get you plenty of attention and immense growth in your revenues.
Improve Your Google Business
Google is your new best friend, who would love to help you in every situation, and in this era of technology, locating a business’s location, website, and restaurant menu have been easier than before. You can create a business account on Google and add relevant details, for example, pictures, contact numbers, dishes decorated in a way that attracts foodies. Once you have set up a business account on Google and started making revenues, there’s no going back.
Work on Your Social Media Engagement
Ouch, I got only 10 reacts and 20 views to my ad video! You seriously need to work on socials sites’ engagement. Social media is a platform that can make your restaurant business huge and viral. You just need to add regular posts, catchy and trending captions and slogans, so that users can’t stop them from ordering your dishes. More engagement, more hype, and an increase in revenues.
Cooperate with Bloggers
Bloggers could make your way easy in growing your restaurant business. With the growing number of bloggers, an increase in the use of bloggers is seen for the growth of food items. You simply gift one of your most famous dishes to them and tell them to promote your restaurant by posting and mentioning the restaurants’ name. By this, those who follow those bloggers, will follow your page or account and eventually order your meal. You can give away free meals to bloggers and expect a shoutout. This would surely be the best marketing idea to apply.
Look for Online Marketing Opportunities
The Internet is understood as the fastest and safest mode of marketing your business, specifically restaurants. You can work on your keywords to your URLs, page titles, and headings, add tags, to promote your restaurant through search engine optimization. Other than that you can create and place short advertisements on crowding sites, such as YouTube, Facebook, and Instagram.
These sites can gain you fame and help you communicate with your customers. Above this all, you can use traditional marketing too, for example using billboards, leaflets, or magazines. In the US only 6% of people trust traditional marketing ideas and believe them to be successful, so it might be a bad idea though.