Gennady Litvin, Author at West3rdCommonHere https://west3rdcommon.com/author/gennady-litvin/ The Most Delicious Food in the West is Here! Mon, 22 Aug 2022 13:58:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://west3rdcommon.com/wp-content/uploads/cropped-west3rdcommon-1-32x32.png Gennady Litvin, Author at West3rdCommonHere https://west3rdcommon.com/author/gennady-litvin/ 32 32 How to Behave in a Restaurant https://west3rdcommon.com/how-to-behave-in-a-restaurant/ Mon, 22 Aug 2022 12:59:16 +0000 https://west3rdcommon.com/?p=298 Sometimes we get tired of eating lunch and dinner at home, albeit cozy, but four walls. Then it’s time to go to the restaurant. As a rule, the ladies pull out of the closet on such an occasion their best clothes, and men think about ties. It would seem that nothing can spoil the way...

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Sometimes we get tired of eating lunch and dinner at home, albeit cozy, but four walls. Then it’s time to go to the restaurant. As a rule, the ladies pull out of the closet on such an occasion their best clothes, and men think about ties. It would seem that nothing can spoil the way out in public and destroy the atmosphere of the holiday. However, much depends on behavior and observance of elementary rules of etiquette. It is worth observing them to keep pleasant memories of the evening and not to lose face in front of relatives, other visitors and service staff. 

Of course, the rules of restaurant etiquette vary depending on the national and cultural characteristics of one or another nation. However, we have tried to derive universal rules that will be relevant in any company. These precepts of restaurant etiquette must be followed by a well-bred and intelligent person.

1. Choose the right place 

The most intelligent solution is to book a table in advance. In good restaurants, even on weekdays there is a special influx of guests, let alone Friday and the weekend. If you do not book a table or the decision came spontaneously, then resolve all questions with the administrator. In many restaurants his desk is located right at the entrance. So that neither you nor he missed each other. However, you can enter the restaurant just at the moment when the administrator deals with other guests. 

Do not go straight into the hall and take the first empty seat you like. You can get into an awkward situation, because the table may already be reserved. It would seem that nothing bad, but the impression is already blurred. Immediately ask the administrator, who will tell you about the availability of free seats and their location. And here you can choose a table that you like the most.

2. Stay at ease

Perhaps the most important rule is to keep your mind at ease and enjoy what’s going on. Let go of all the extra tension and excitement. Yes, you’ve stepped out of your comfort zone – it’s time to have fun. Enjoy what’s going on and the pleasant atmosphere around you. 

Going to a restaurant is not just about the food. It’s the process that counts. You are wearing fine clothes, gallant waiters around, ready to fulfill any whim, you are surrounded by exquisite interior, and design solutions pleasing to the eye. Be the hero of the evening and make the most of it.

3. Start the evening off right

It doesn’t matter what kind of company you’re going to visit the restaurant. It can be a romantic dinner for two or an evening with a large group. One of the most important rules of restaurant etiquette is to start dinner with everyone. This means that you should not start using your fork and knife for your intended purpose until your tablemates have brought the food you ordered. 

While the rule is strict, it is conditional. Simply ask the waiter in advance to bring the dishes at about the same time, then there will not be an awkward situation where some wait for others. By the way, this is not fatal either. Since hot dishes get cold quickly, and your friends are understanding people, wait for their approval and feel free to start the meal. And if your buddies happen to be the lucky ones with ready-made food, don’t be stingy and give them the green light to eat. That way they won’t feel awkward about starting the meal without you.

4. Don’t be intimidated by the variety of cutlery

In restaurants, as a rule, it’s not just a fork and knife. Although we don’t use many cutlery in our daily lives, we shouldn’t be afraid of them. Everything is very simple. It’s enough to remember the order in which the dishes are served. After orienting yourself, start the meal with the devices that are farthest from the plate, and gradually move to those that are located closer. Don’t be afraid of making a mistake, you’re not at a reception for the Queen of England. Enjoy your dinner. 

5. Use a napkin

A napkin is a truly unique serving object. Not only is it a decorative accessory, but it also makes your meal easier. In restaurants it is not uncommon to find people ignoring this item by hook or by crook, and pretending it does not exist. Do not be afraid of the napkin, and take care of it – even more so, because in the first place it is a means of hygiene. 

The only thing worth remembering is a small rule: the tissue should be placed on your lap, and not tied around the throat. Also, never hesitate to ask the waiter to replace the napkin if yours is no longer suitable for further use.

6. Don’t talk loudly

The restaurant is a relatively confined space. Loud voices and unrestrained laughter are inappropriate here. Of course, you shouldn’t restrain yourself if you want to laugh, especially if you have a great company. But try to do it so that not to disturb other visitors. They all want to be in a quiet and pleasant environment. And it doesn’t matter what it is, a romantic date or a business meeting.

7. Try not to use a cell phone

Modern society suffers from one big and total disease called “modern technology. We don’t let gadgets out of our hands. We share current news on Twitter, we virtuosely type messages on social networks, we share photos and videos. The phone never leaves our hands, even at lunch. Remember that you came to a restaurant to enjoy the company of your friends, family and loved ones and to taste delicious and gourmet food, not to spend time with your smartphone. On top of that, it’s rude to talk on your phone at the table. 

8. Treat the waiters politely

The person with the tray also determines how you spend the evening. A polite, tidy waiter with a great sense of humor can make a significant contribution to the overall experience of the evening. Being rude and arrogant to a person who is doing their job is only indicative of a lack of breeding. In addition, polite manners in dealing with the waiter at a romantic dinner will help the gentleman to charm the lady even more. 

9. Forget the mirror

This point applies to beautiful ladies. All women, regardless of age, like to feel beautiful and confident. Especially when it comes to going out in public. Before the companion, friends, business partners and ordinary visitors want to appear in the best possible light. The temptation to pull out a powder compact or a pocket mirror at the table is very great. In order to make sure that everything is under control, enough and a couple of seconds. But suppress this urge in yourself. It is indecent to look in the mirror during a meal. If you need to fix your makeup or hair, go to the ladies’ room.

10. Leave a tip

If you go to a restaurant, calculate your expenses with tips in mind. It’s an essential attribute of going out. It’s how you show your manners and express your gratitude to the service staff. Of course remember that leaving a tip is not your direct and unconditional duty, but your wish. If the service for some reason was far from ideal and the waiter behaved arrogantly and rudely, then no tip is out of the question. By the way, in some countries tea is usually already included in the bill. The amount of gratuity also varies. On average, it is 10-15% of the total bill.

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How Do I Get Cashback at Cafes and Restaurants https://west3rdcommon.com/how-do-i-get-cashback-at-cafes-and-restaurants/ Mon, 22 Aug 2022 12:52:26 +0000 https://west3rdcommon.com/?p=290 Cooking at home, family lunches and dinners are no longer so traditional today. Catering establishments: cafes, restaurants, coffee houses, and so on are available to almost everyone. There are facilities for all preferences and for every budget. Therefore, such an expenditure item as food outside the home takes a large part of the budget. And...

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Cooking at home, family lunches and dinners are no longer so traditional today. Catering establishments: cafes, restaurants, coffee houses, and so on are available to almost everyone. There are facilities for all preferences and for every budget. Therefore, such an expenditure item as food outside the home takes a large part of the budget. And everyone wants to save money and get cashback, restaurants as well as cafes, coffee shops offering this opportunity to guests – only benefit. More about cashback read here.

Is there any real cashback in the catering category? Getting cashback in the catering category is a money saver. Almost all cafes, coffee shops and food delivery offer customers discounts through loyalty programs. This has always been the case. Today, however, cashback is becoming more common. There are several reasons for this:

  • Growing competition in the segment. Even in small towns, eating places are opening every month. The struggle for each customer, and the desire to make the guest a regular customer.
  • From an emotional point of view, the customer appreciates the refund of a part of the paid order more than the usual discount.

Ways to get cashback

There are several ways to receive a cashback or discount in a food service establishment:

Using a loyalty program from the catering establishment itself. This can be a bonus system, or a savings system.

The use of bank products with cashback function when paying for orders with these cards, orders in catering establishments.

3. Registration and use of various cashback services,

which are intermediaries between the institution of catering and the client.

Everyone chooses a more suitable and most importantly profitable way to save money specifically for himself or for a particular institution.

Services

The variety of cashback services available today can be confusing. It is not clear which one to use, if in general they all work on the same principles. However, it is necessary to choose, taking into account certain criteria, which are still different in each case:

1. The reputation of the platform. You should carefully study the reviews, about the honesty of the accrual and withdrawal of the accumulated cashback.

2. The minimum amount for withdrawal.

3. Terms of withdrawal and accrual of cashback.

4. Variety of partners on the platform.

The sphere of catering is presented on cashback platforms not as diverse as, for example, clothing, equipment and other goods. The fact is that cashback platforms are aimed more at online shopping. And using the service for offline visits to establishments is only possible in some cases. In addition, there are not many platforms that work for offline businesses. As a rule, cashback is offered in the food delivery section.

What can I be denied or canceled for?

Not to accrue or cancel cashback bank has no reason. Because all processes are automated by the bank. From the client and the cardholder depends only on the fact that he complied with the conditions of the bank on the specified card.

So if it is written in the conditions upon receipt that the cashback in restaurants in the city is 10%, but outside of it only 2%, do not be surprised that when you pay for orders in another city cashback percentage will be less. This is just an example, which indicates that the conditions should be studied carefully when selecting and receiving the card.

How to withdraw or spend?

In the case of banks, you can not withdraw cashback, as in cashback services. The bank thus stimulates card purchases and increases turnover. No bank benefits from the client withdrawing cash from the card (if the money is withdrawn without interest) and using it. If you are interested in credit card great offer please read here.

Therefore, the cashback accrued by the bank in the form of money, you can only spend. You can spend it on any goods or services (except those specified by the bank in the terms and conditions and the contract) by paying with a credit card.

How to increase the amount of cashback?

Increase the cashback percentage when you pay by bank debit or credit card, you can only one way. And only if the bank has such an option. The method is to increase spending on a specific group of goods and services. If, for example, in the catering category, the monthly amount of spending will be increased, then perhaps there will be an increase in cashback.

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How to open a gambling business – Marketing and trends https://west3rdcommon.com/how-to-open-a-gambling-business-marketing-and-trends/ Mon, 22 Aug 2022 09:59:00 +0000 https://west3rdcommon.com/?p=285 How does marketing launch successful online casinos? The ultimate success of online business directly depends on advertising, because a well-designed advertising campaign allows future customers to learn about your company, services and products. And modern technology has turned advertising into a complex set of activities and point solutions, which are especially active in a highly...

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How does marketing launch successful online casinos?

The ultimate success of online business directly depends on advertising, because a well-designed advertising campaign allows future customers to learn about your company, services and products. And modern technology has turned advertising into a complex set of activities and point solutions, which are especially active in a highly competitive environment. The gambling and gaming industry has been no exception in making marketing strategies more technological.

Ground-based gambling establishments in Canada

Land-based casinos and slot halls have been around for a long time, longer than online casinos, and they have their own characteristics in attracting new customers. The fact is that in many countries they are very much connected with the tourist industry, so land-based casinos resort to various creative ideas aimed at attracting tourists to try their luck.

For example, let’s take a land-based casino in Las Vegas. On the main street there is a part of the Berlin Wall weighing three tons. 

  1. The Venetian Hotel attracts the attention of visitors with moving sculptures;
  2. And the Golden Nugget Casino has its own attraction – gold chicken nuggets weighing up to 27 kg.

In addition, gambling halls in the capital with gambling entertainment often offer customers other entertainment, such as: 

  • Circus;
  • Concerts;
  • Talent shows;
  • Boxing matches. 

Caesars Palace and Circus Circus are especially famous for such performances. It is hard to call such institutions only casinos, as they have turned into real hotel and entertainment complexes, gambling among their services.

For example, the hotel-casino Caesars Windsor in Canada, back in 1980 conducted a survey of customers, which resulted in the introduction of the program “Guest of Honor. It gave players the opportunity to accumulate points for the time spent in the hotel, with subsequent exchange for a free dinner, car rental and other customer services. You know what the most important thing is? It paid off in just one year, the number of members went from 350,000 to 1,000,000 and the total number of visitors to Caesars Windsor hotels doubled.

Some casinos give regular visitors special loyalty program customer cards, which are valid on the territory of the Republic. The customer cards record their activity in the casino and then offer a certain bonus based on this – an invitation to a banquet, a free room or something similar, to entertain the potential customer 100%.

If we take specific informative advertising, the most common casino advertising can be found on tourist sites or in the lists of places in a particular country when choosing a trip. Often, “Live” casino advertising is land-based and presented in the form of banners, billboards and other graphic elements with bright colors to maximize attention, since most casinos depend on tourists, not locals.

Business profile of a potential client

According to Las Vegas Customer Portrait Market Segmentation Management, which was published online and prepared for the Las Vegas conference, there are four main characters in the casino industry: 

  1. Conference attendees;
  2. Package buyers;
  3. Regular tourists;
  4. Casino guests. 

We’ve broken down the types of visitors in the casino industry in more detail.

To understand how targeted marketing works, we recommend you see the rating of Canadian Online Casinos on our portal. You will be able to see the top 10 best online casinos and their marketing strategy, for further analysis and integration into your project.

Gambler

Players regularly look for information related to online casinos. They want to know what table games you have, what new slot machines are available in the gaming room, how many poker games are available and what new bonuses are offered by online establishments. 

To get them interested, you need to let them know what kind of experience they will have by clicking on the link to your online casino. Sign up online for your casino’s gameday club or other loyalty program. For example, online conversions for that individual. Unlike a newcomer who has to learn their first set of rules and steps, a player is confident in their decisions and knows what they are looking for.

Looking for fun

Concerts, events, restaurants, nightclubs, Internet gambling and other forms of entertainment attract new users. You want to attract them to online casinos, entice them with fantastic entertainment content and track conversions with deposits, clicks and other types of conversions.

The Vacationer

Vacationers want to have a good time in places like Las Vegas or Atlantic City, and they want a good mix of entertainment, such as 

  • Games, preferably gambling;
  • Unbridled fun;
  • Delicious food and lots of food;
  • Beautiful sights;
  • And most importantly, the spectacle.

This group can be measured by hotel reservations, trip sales, and other such metrics.

Business owner

Are your showrooms and conference rooms the curiosity of company and corporate executives? Let’s put it this way – they want to host business events for their clients in a place that combines great business event planning, a lively nightlife and a wide range of additional entertainment to surprise their guests. 

You can use pricing requests and conference room reservations to track conversions for this business group.

What is casino marketing?

Casinos attract the most loyal customers who will come back again and again. To get these customers in the door, marketing to them involves – appealing to their emotions and closing needs.

For example, positive reviews can be a powerful motivator for valuable customers to visit your online casino. When some gambler wins big, any online casino or land-based casino is happy to report it to the world. The reason is that it allows customers to put themselves in the other person’s shoes and evoke the most important emotion, Greed and Envy, and that person’s thoughts will be “I want to and can win too” – this is the most effective motivator to keep playing.

Once they show up, there are some important local methods you can use to keep them going. People who spend a lot of time at online casinos want more than just playing games. After a few hours of playing, visitors want to eat or drink at the bar with friends after a big win or loss. Gambling industry marketers know that non-gaming entertainment keeps players in the room.

All of the methods described are common marketing strategies of any casino and online casino. How exactly do casinos serve their wealthiest customers? Let’s take a look at some of the crazy marketing ideas that have been implemented.

Best online casino marketing ideas

Casinos offer a variety of entertainment, as well as friendships between players and the chance to win real money. Although the odds are largely in the casino’s favor, since a casino cannot make money if customers do not play games. Brilliant casino marketing ideas can raise awareness of gambling establishments among potential customers and give regular players a reason to return. Let’s take a look at some crazy ideas for your online casino marketing strategies.

Loyalty Programs

Airlines and hotels, as well as grocery stores and other retailers, offer customers the opportunity to become members through an individual loyalty program and receive free bonuses or special discounts. Online casinos can do the same, giving their associates special treatment, free spins and other premium chips depending on how much they play. Some casinos are affiliated with hotels. In this case, members can get free hotel nights.

Free at first

New guests receive a new player card that contains a special promo code that provides a C$20 free game. When the C$20 is used up, players can top up their credit card or e-wallet account. The bonus C$20 can last several hours or disappear in less than 20 minutes, depending on which games each player plays.

Another alternative is to give customers a free game, as well as a discount on an additional game on their first visit. New guests must register an account to log into the online casino, followed by an account verification step, which makes it less likely that one person will abuse the free game. This is one of the most effective casino marketing ideas currently in existence.

More money

The more money, the happier the casino customers will be and the longer they will stay. The presence of a huge jackpot adds excitement to the game. You can tweak the slot machines so that they randomly distribute different payouts. 

A good example, in our opinion, is the million dollar incentive. Solid prize fund encourages the player to continue playing further and further. For example, a popular game in one of the talk shows, where all the viewers are happy to watch the interception of the money. The host chooses one person at random from among the crowd. Then, that person enters a huge translucent plastic box containing crumpled bills in denominations of $1, $5, $20 and many $100 bills. The money flies around inside the box when the fan is turned on, and the player catches as many of them as possible.

Holiday festivities

Although those under the age of 18 are strictly prohibited from entering gambling establishments, most online casinos and land-based casinos hold holiday events for people of all ages outside of the casino. The Fourth of July may be celebrated with fireworks. Christmas is celebrated with a visit from Santa Claus and his real reindeer. 

Inform your customers and potential players about the holiday events through press releases and commercials on popular platforms.

Charity

Dennis Conrad, the head of a marketing firm that specializes in gambling organizations, advises, for example, timing Thanksgiving with a fundraiser to benefit a Native American charity. The charity should not be limited to Native Americans to become a marketing strategy for other casinos.

Tournaments

Various tournaments attract not only participants, but also other spectators, whether the action is at a blackjack table or a slow and lingering game of poker. Almost any game can be played in a tournament setting. 

Because slot machine tournaments don’t require the same features as blackjack, they attract new customers. Each tournament participant pays an entry fee and chooses a slot machine. Points are awarded automatically. When a guest presses the spin button, they either win or lose points. At the end of the tournament the guest with the most points wins.

Casino Marketing Strategies

Five ways casino marketers build a deck in favor of long-term relationships with consumers with these winning marketing strategies:

Be welcoming

Free prizes, sometimes referred to as “bonuses and promotional offers,” are a staple of marketing at any online casino. According to marketing expert John Rulin, who works with several major casinos on key accounts, only 42 percent of organizations in various industries donate to customers or potential customers.

The most typical “compensation” at online casinos is free spins, a deposit bonus or cashback. On the other hand, casinos give away everything, such as cash prizes, to top-ranked customers.

Think about what your customers need most. If you offer a hammer, a few extra types of nails can make a big difference in the final average check. 

Invite them to community events

Giving your best customers inside information about brand events is another way to make them feel like VIPs. Regular customers probably have a lot in common with each other. Why not bring them together for a fun night out?

When Primm Valley Resort & Casino announces a concert, a Facebook ad is sent to customers who liked the social media group. This not only shows guests that Primm Valley Resort & Casino is thinking of them, but also draws them to play before or after the concert.

Examine demographic preferences

Despite the general interest in gaming, not all casino visitors are the same. According to research, Generation X and boomers spend more than 80% of their casino money on slot machines and table games, leaving 20% on food and entertainment, while millennials spend about 30% on gambling and 70% on non-gaming activities.

Examine the demographics of your top consumers for similarities. Compare their buying habits to those of others. Invest first in the products or services that your most ardent supporters want.

Are working parents your daily bread, say, if you own a grocery store? A look at their buying habits might indicate that they buy prepared foods. Stock up on items and then see if those customers spend more.

Emphasize community efforts

Most high rollers know how much money they spend. While they enjoy it, they also want their money to be put to good use in their community. Much of casino marketing revolves around spreading these benefits.

Pennsylvania, for example, is not a gambling hub, but its 12 casinos generate more than $6 billion in economic activity each year. Tax revenues generated from such properties are also outstanding, totaling $2.4 billion.

Make high-spending clients feel good about doing business with you. Donations to charity are good, but in-kind contributions are even better. Invite your best customers to join you for a day of service or offer to direct their donations to the charity of your choice.

Form a group

Even the most avid gamblers do more than just bet. Casino marketers know this, so they partner with other companies to make deals for valuable customers.

Because of this, Caesars Entertainment Corporation, the casino giant, recently renewed a 20-year agreement with Wyndham Destinations Hotel Group. Caesars customers get discounts on Wyndham’s travel and entertainment services, while Wyndham can promote Caesars customers.

Consider whether additional brands or products are popular with your major customers. Before you offer a partnership, make sure you have something to trade, such as a marketing list or a discount on your own products.

People don’t invest their money in cars all the time unless there’s a compelling incentive to do so. Apply these five casino marketing techniques to your own customer retention plan to play yourself a winning hand.

Online casinos and bookmakers

While land-based casinos may remain conservative, online casinos actively use the latest technology. The already traditional marketing tools of online casinos include the following:

  • Social media marketing – allows you to find and attract new customers;
  • SEO-optimization – brings online casinos to the top of search queries;
  • Mailings by e-mail – also help to attract new players and inform the permanent ones about certain updates;
  • CRM systems – are a tool to effectively manage all online casino processes and customer interactions;
  • Affiliates – play the role of intermediaries and attract new players through their own web resources;
  • Loyalty programs and bonuses – maintain interest in signing up or continuing to play;
  • Advertising in media – gives access to the audience, which is little interested in gambling.

All these tools are actively used by both online casinos and online bookmakers.

Technological progress annually helps to expand the advertising tools. For example, it is worth highlighting such technology as virtual reality (VR). It was developed primarily for computer games, but has become quite an interesting tool for gambling. 

VR allows the player to visit a land-based casino without leaving home. Also, when using a VR helmet, the player can communicate with other users, which gives the technology a social component. 

However, virtual reality has a significant disadvantage – the high price of the equipment, which can be a serious obstacle for those who want to play virtual poker or blackjack.

Another factor that could increase the attractiveness of an online casino or bookmaker is artificial intelligence and machine learning. The implementation of such a solution will make it possible to analyze the preferences of players and provide those offers that are to their liking. Also, this technology can be used to communicate with customers.

Some casinos already have automated chat rooms where a trained bot can provide answers to common questions. The use of artificial intelligence allows the implementation of new security protocols and the detection of cheating players and fraud, and this becomes a good promotional move, as users are always worried about the safety of the game, their funds and personal data.

A similar innovation will also be useful for monitoring addicted players: the system can analyze their behavior and detect signs of gambling addiction. Thus, the owner of an online casino or betting company avoids unnecessary reputational losses.

Blockchain is also actively used in the casino industry. But it is worth distinguishing between online casinos with blockchain technology and casinos with cryptocurrency payment options. The former work with a cryptoplatform on an open, decentralized system. This ensures complete anonymity and speed of all transactions, which are stored in a transparent smart contract. At the same time, neither the operator nor the player is able to manipulate the data of such transactions in any way. In addition, an independent audit of these casinos will be as transparent as possible, because it is noticeable that the combinations of slots are generated directly by the smart contracts of the casino.

Mobile applications are a trend that is mostly used by bookmakers. Many online casinos offer play on a smartphone, but it is browser-based and not a separate app. But due to the coronavirus pandemic, improvements in this technology should accelerate, as customers are interested in playing from their mobile device without having to visit a land-based establishment or log in to the casino from their computer. 

Marketing experts believe that the proliferation of mobile applications will spawn a community of players specifically on smartphones.

Another innovation that is gaining popularity in gambling is casinos based on the Telegram messenger. Developers can use the API and source code of Telegram to create free programs that resemble the messenger itself. Certain casinos have even introduced gaming bots for the Telegram audience. 

There is one reason for such popularity: in the messenger all users’ actions from start to finish are encrypted to exclude their transmission to third parties. That is why Telegram has become a platform for players, traders and blockchain experts. A large community, ease of app creation, and simple authentication are what make such casinos comfortable for users. In addition, these apps can be hybrid platforms where the user is encouraged to play, read news, and send messages at the same time.

Also, some companies have started to pay more attention to players’ skills and introduce games where the skill factor rather than randomness dominates. This is reinforced by the notion that future generations of gamers will be much more adaptable to technology and more accustomed to the new immersive gameplay experience. And it is these kinds of hybrid professional games that may attract new users to gambling in the future.

Risks and challenges of gambling marketing

The problem is that gambling marketing is largely limited by territory – the physical boundaries and legislative features of countries. And if in one jurisdiction a bookmaker can broadcast his advertising during sports events, in another it may cost a license. 

Each country, where gambling business is legalized, has its own peculiarities and requirements to operators, including those concerning marketing. For example, in the United States the legislation and requirements for the operation of gambling operators differ from state to state.

Every year, the number of jurisdictions where gambling is legal is increasing, which increases the burden on the marketing departments of operators and encourages them to find new ways to fight the competition. On the other hand, violations of the law to promote gambling threaten sanctions from the state regulator.

The pandemic has led to many changes in the work of gambling operators – both land-based and online. And if land-based gambling establishments simply closed, the online casinos began to make big profits. Because of this, they attracted the attention of regulators in different countries, particularly in terms of advertising, and received significant restrictions. For example, the Lithuanian government took a rather radical approach to the issue, banning licensed online operators during the quarantine period.

Accordingly, it is to be expected that even after the pandemic is over, the marketing of online casinos and bookmakers will be more closely supervised. The European Gambling and Betting Association (EGBA) has already published a code on responsible gambling advertising that will be in force in the European Union. But representatives of operators even before the pandemic complained that significant government control and a growing number of licenses prevented rapid innovation.

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Top Digital Marketing Firms for Restaurants and Cafes https://west3rdcommon.com/top-digital-marketing-firms-for-restaurants-and-cafes/ Wed, 14 Jul 2021 11:20:18 +0000 https://west3rdcommon.com/?p=252 Online marketing has completely transformed the way we promote our cafes and restaurants. It encompasses everything you can do to promote your restaurant brand online. It involves advertising, social media, website copy, search engine marketing, plus general content strategizing & implementation. Digital marketing campaigns are also much more data-driven than traditional ad campaigns. You can...

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Online marketing has completely transformed the way we promote our cafes and restaurants. It encompasses everything you can do to promote your restaurant brand online. It involves advertising, social media, website copy, search engine marketing, plus general content strategizing & implementation.

Digital marketing campaigns are also much more data-driven than traditional ad campaigns. You can track your ROI on these campaigns much easier than you can with traditional print, TV, or radio advertising.

When you work with a digital ad agency, they will partner with you to create a plan that will help you meet your goals more efficiently and effectively. But, there are hundreds of digital marketing firms in NYC to choose from, so how do you know which one to work with? I have done all the research for you so that I can recommend the best agencies. Read on to learn more!

Lasting Trend

Lasting Trend is a full-service digital marketing company with an office in New York. They are a results-driven agency that uses cost-effective solutions to meet their clients’ goals and needs. Their team of experts will look at your existing online marketing efforts, listen to your organization’s goals, and come up with an effective digital marketing strategy.

At Lasting Trend, you will get:

  • Easy opportunities to grow and expand your restaurant or cafe business
  • Relevant content that brings in new clients
  • Lots of knowledge of the newest online marketing trends
  • A custom-built strategy that works for your business

They also take just one client per niche, per geographical area to avoid working with competitors. Instead, they create custom digital marketing solutions that will work specifically for your business.

Why I choose Lasting Trend

When you need a digital marketing company in New York look no further than Lasting Trend. I chose to work with Lasting Trend because of its strong reputation as one of the best digital marketing firms in the world.

Their ideology is that you should get a double or triple return on investment for every dollar you spend on marketing costs. Plus, the pricing at Lasting Trend is fair and affordable, starting at just $1,999.00. They make it so any restaurant business owner can use their custom strategy services to increase their reach.

Active Web Group

Active Web Group is an advertising office in New York that specializes in conversion-focused digital marketing strategies. Almost half of the services they provide to clients currently involve SEO services. They pride themselves on assisting businesses of all sizes and industries. But their pricing may be too high for little cafes and restaurants.

Their primary goal when it comes to SEO is to increase on-site traffic and sales or calls to action. Many past projects have involved improving the health of a company’s website.

Pricing at Active Web Group starts at $5,000.00.

Amplify Industrial Marketing & Guidance

As one of the top digital marketing consulting firms in NYC Amplify Industrial Marketing Guidance creates marketing strategies for manufacturers, suppliers, distributors, commercial service providers, healthcare companies, medical technologies, and membership associations. Their primary focuses are website design, web development, and content services.

They also have the capabilities to develop a mobile app to support the company and/or clients. In previous projects, they have provided comprehensive web development support that resulted in increased site traffic. Good agency, but they will take you only if you have 10+ restaurants.

Pricing at Amplify Industrial Marketing & Guidance starts at $10,000.00.

Crafted

Crafted is a digital ad agency that develops custom websites and mobile applications for startup companies and Fortune 500 companies. The majority of the services that they provide are web design and development services and branding services.

Previous clients have said that Crafted helped with an increase in overall brand awareness through SEO, web content, and website development.

Pricing at Crafted starts at $25,000.00.

Digitalux

The primary goal of Digitalux is to help businesses navigate the complex world of digital marketing. They work with their clients to create customized digital marketing solutions.

Most of their projects are focused on SEO and website design. Digitalux utilizes these services to help their clients increase website visitors as well as to increase new customers. They can even help their clients with a full website redesign.

Pricing at Digitalux starts at $100.00 per hour.

LinkGraph

LinkGraph is one of the digital marketing firms in NYC that works a lot with technical SEO services. They have built several free SEO software tools to help their clients better understand SEO and how to implement it.

The majority of their past projects have utilized SEO and PPC campaigns to increase awareness and traffic to client’s websites.

Pricing at LinkGraph starts at $5,000.00.

Main Street ROI

The team at Main Street ROI has helped thousands of small businesses since its inception in 2010. Their primary focus is on SEO and PPC campaigns in order to help improve a businesses’ Google rankings.

In their successful marketing campaigns, Main Street ROI has contributed to a growth in business transactions and assisted in creating an edge over competitors. Great for basic things such as SEO audit. It will help you to see what’s wrong with your restaurant’s website.

Pricing at Main Street ROI starts at $100.00 per hour.

New Light Digital

At New Light Digital, they don’t believe in a one size fits all approach. They understand the uniqueness of each business and can create solutions based on your specific needs.

New Light Digital focuses heavily on web design and development. Their team can help you create a website that raises brand awareness and focuses on your target audience. In addition to helping you create a website that attracts customers, they will also provide ongoing maintenance.

They can also provide SEO services to optimize your website and improve search engine rankings.

Pricing at New Light Digital starts at $5,000.00.

Razor Rank

Razor Rank is a full-service digital advertising firm in NYC that serves the needs of both big brands and small-to-medium sized businesses that are looking for more visibility online. They provide custom solutions for increasing leads, traffic, and revenue, depending on the goals of your business.

Razor Rank primarily focuses on SEO and PPC campaigns to provide results to their clients. Previous clients have said that Razor Rank has helped them improve web traffic and SEO rankings.

Pricing at Razor Rank starts at $1,000.00.

Socialfly

Socialfly is a female-founded full-service digital ad agency that focuses on social PR. They pride themselves on being an H2H digital marketing firm, which is an agency that focuses on the human approach. Their firm’s primary goal is to increase brand loyalty and awareness for their clients. Their team achieves this through social content and email marketing campaigns.

Socialfly’s previous clients have applauded them for their social media management and for implementing many successful strategies and campaigns. Their team of experts has a collective background to also assist with graphic design and content writing. If you see the future of marketing is social media, then this firm can help you with it. Their service includes promoting your new menu items on Instagram or Facebook, etc.

Pricing at Socialfly starts at $1,000.00.

Sid Lee

Sid Lee is one of the pricier marketing firms in NYC. However, they do have a large suite of services for general advertising and branding. Their history of satisfied clientele has helped to cement a strong image for this agency.

They also offer a lot of traditional marketing services in addition to online services. At Sid Lee, they consider themselves “a borderless creative community” that uses storytelling to create a great customer experience.

Pricing at Sid Lee starts at $100,000.00.

SM Digital

SM Digital focuses on three main services of online marketing: branding, content creation, and SEO. Many of their past clients have praised them for their thorough research and knowledge of the digital advertising industry.

Pricing at SM Digital starts at $25,000.00.

1205 Marketing

1205 Marketing is one of the digital marketing consulting firms in NYC that offers on-demand services for growing businesses. They use branding and content marketing strategies to help their clients succeed.

1205 Marketing and their team of experts will manage your social media platforms for you and create messaging that resonates with your clients. Their efforts have helped increase sales at a restaurant and multiple cannabis retailers.

Pricing at 1205 Marketing starts at $5,000.00.

Mission Disrupt

Mission Disrupt focuses on three core values when they work with clients: authenticity, honesty, and no shortcuts. When you work with their team of experts they start with a clean slate. The first thing they will do with you is to go over your overall business strategy and goals.

From there, they come up with customized digital marketing solutions that meet your needs. The team at Mission Disrupt prides themselves on coming up with fresh perspectives for your online marketing dilemmas.

Pricing at Mission Disrupt starts at $10,000.00.

Cyentist

Cyentist is another one of the digital marketing firms in NYC that is on the pricier side. They start at $25,000.00 or $300.00 per hour. Their primary focuses are on website design and branding services.

Their approach is to take systematic action to improve businesses’ results through branding, promotion, and lead generation. Their web design services are valuable to their clients and have helped to improve brand image and increase traffic.

Pricing at Cyentist starts at $25,000.00.

Kworq

Kwork is a creative marketing agency that offers graphic design and other production services to help their clients grow their brands and increase awareness. They call themselves an empathy-driven agency that is informed by data.

Previous clients have praised them for increasing their social media audience, creating high-quality videos, and for implementing a feature-focused marketing strategy to help gain brand awareness. Prices are amazing, for that money you can hire full-time designer to work out best graphic for your restaurant.

Pricing at Kworq starts at $10,000.00.

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